“Old Style” vs. “Artistic” printing

In the book, the following examples from Volume II (1881) are shown in black and white. Here they are presented in color. Unwin Brothers provided an object lesson of the difference between then-popular “Old Style” and emerging “Artistic” schools of printing by submitting two circulars for a sewing thread manufacturer. The first, printed in letterpress, was described by the editors as “a perfect imitation of the old-style of the early part of the last century.” The second, a lithograph, was described as “a first-class specimen of delicate art printing, artistically designed.”

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